Course Type :
paid
Duration :
50 hrs
Category
Digital Marketing & SEO
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SEO Training
Course Description
<p>SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.</p>
Curriculum
- Introduction
- Search engine technology
- Organic vs. paid search
- SEO techniques (Black Hat, Grey Hat & White Hat)
- Google Algorithm (Panda, Penguin, Hummingbird) & Penalties
- Overview
- Keyword analysis tools
- Keyword research and analysis
- Competitive keyword analysis (SWOT analysis)
- Overview
- Google tools set up
- Web design/development best practices
- Coding best practices/optimization
- Domain Names & suggestions
- Website structure optimization
- Filename/URL optimization
- Canonical issues and optimization
- 404 implementation & best practices
- XML sitemaps
- Robots
- Performance optimization
- HTML tags for SEO
- Meta tags optimization
- Header tags optimization
- Image optimization
- Internal link structure optimization
- Content optimization
- Blogging best practices
- Structured data
- Overview
- Google webmasters tools overview
- Introduction to quality link building
- DA & PA overview
- No follow vs do follow overview
- Reciprocal linking overview
- Competitive analysis
- Directory submission
- Social bookmarking
- Article marketing
- Forum posting
- Profile listing
- Blog commenting
- Press release distribution
- Rss/feeds overview & submission
- Guest blogging
- Content curation
- Video optimization & marketing
- Slides marketing
- Infographics marketing
- Social media optimization
- Google Base Optimization (Google My Business)
- Citation building & NAP optimization
- Google analytics overview
- Usage of Google analytics
- Data analysis & decision making
- Conversion overview
- Conversion analysis tools
- Conversion analysis
- Conversion Tracking
- Conversion testing & optimization
- CTR Improvements approaches